Swiss School of Management Summer Programme in Strategic Management in the 21st century

Program Overview

• Introduction
• Programme Aim
• Who is right for the Programme
• Programme Curriculum
• Date & Time for completion
• Application Procedure
• Fees

Introduction

Every successful career is distinguished by a series of transitions. Moreover,  all growing companies face crossroad opportunities that place greater demands on their business management talent. The Swiss School of Management’s  ‘Strategic Management in the 21st century’ program helps professionals move beyond individual achievement toward effective team driven business management, from functional skills to cross-functional responsibilities, and from the current status quo toward an even greater capacity for change, growth, and leadership.

With the accelerating pace of competition and innovation, successful companies are defined by innovative strategies. This program provides insight into how real-life companies have turned action plans strategy into success and provides participants with the opportunity to formulate their own corporate strategy.

Programme aim

Strategic Management in the 21st century prepares participants to anticipate and quickly respond to the accelerating pace of global competition and technological innovation. Leveraging new research and case studies on companies that have turned cutting-edge strategy into extraordinary success, you learn how to formulate and evaluate new competitive strategies. You leave the program ready to apply this knowledge to your own organization, developing strategies to address competitive challenges, and laying the groundwork for change through action-oriented implementation plans.

After the successful completion of the courses, participants will be issued a certificate of completion.

Who Is Right for the Program

Designed for undergraduate and graduate business administration students and middle to senior-level managers responsible for competitive strategy, seeking to develop and evaluate competitive strategies, lay the groundwork for change, and put action plans to work regardless of the industry or region in which they operate.

Programme Curriculum
By providing frameworks for competitive strategy development, this program provides an in-depth understanding of both strategy and the strategy development process.
The program curriculum is organized around eight topical areas:

Environmental Scanning

• Competitive forces that drive industry structure
• Forecasting scenarios of industry evolution

Competitive Positioning

• Identifying sources of competitive advantage
• Choosing the competitive scope of industry participation

Economics of Competitive Advantage

• Strategic cost analysis
• Buyer motivation, incentives, and value analysis

Competitor Analyses

• Analyzing competitor goals, assumptions, capabilities, and strategies
• Predicting future behavior of competitors

Sustainable Competitive Advantage

• Irreversible strategic commitment
• Threats to sustaining competitive advantage

Global Industry Presence

• Understanding the dynamics of globalization
• Gaining competitive advantage

Corporate Strategy

• Creating value in the multibusiness enterprise
• Aligning resources, activities, and organizational goals

Final Project

• The program will culminate in a Strategy Development Project—a highly personalized effort that brings the team's classroom learning to their companies.

Date & Time for Completion

The program lasts seven weeks. It starts on Monday, June 21 and finishes on Thursday, July 30, 2010.

Application Procedure
To apply, please complete the following application form.
Please enclose the following documents with your application:

• Your CV

• A copy of your Academic Degrees/Diplomas/transcripts

• This course is held entirely in English, a good knowledge of English is a necessity.

Please submit the complete application package to the attention of the Registrar, to the following address:

Swiss School of Management
European University of Rome
Via degli Aldobrandeschi, 190
00163 Rome, Italy
info@ssm-edu.net

Fees:

The Programme Fee is as following:

In order to secure your seat for the program, you need to transfer all fees as soon as possible. Withdrawals have to be submitted in writing before the application deadline of May 30. All fees will be refunded to the student, except the application fee.